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The external world is remarkably consistent, and yet we blame it for what's going on inside of us. People who think the world is going to end always manage to find a new thing that's going to cause it to end. People itching to be bummed out all day long will certainly find an external event that give their emotion some causal cover. The thinking happens long before the event that we blame the thinking on.
. . .
[W]e spend money on external forces in an attempt to heal internal pain. Marketers want the equation to be, "if you buy this, everything will be all right."
I wish it were so easy.
- Seth Godin, The Confusion
